We were tasked by the customer to set up a campaign in connection with the launch of a new food product. The assignment was to demonstrate that the new product was much better than the market-leading competitor through events in connection with large grocery stores from Malmö in the south to Gälve in the north.
We created a blind test where visitors got to taste two different options and decide which one was the best. In addition to the taste test, a competition was arranged together with a campaign offer on the product to drive the sale. In total, we made 20 stops during the tour with very successful results.
Impressive was responsible for:
Set up of the right team for the assignment that matched the customer profile
Preparation suited event material
Product and sales training in the product
Booking and ongoing contact for events
Registration and reporting of results