BRAND ACTIVITY
Event staff
We were tasked by the customer to set up a campaign in connection with the launch of a new food product. The assignment was to demonstrate that the new product was much better than the market-leading competitor through events in connection with large grocery stores from Malmö in the south to Gälve in the north.
We created a blind test where visitors got to taste two different options and decide which one was the best. In addition to the taste test, a competition was arranged together with a campaign offer on the product to drive the sale. In total, we made 20 stops during the tour with very successful results.
Impressive was responsible for:
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Set up of the right team for the assignment that matched the customer profile
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Preparation suited event material
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Product and sales training in the product
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Booking and ongoing contact for events
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Registration and reporting of results
Place
Sweden
Period
Dagligvaruhandel
Service
Event staff
